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In 1972, the owner of the Milanese atelier «Florentine Flowers of Lucca» invites young Versace to create autumn-winter collection of jerseys. Gianni perfectly cope with this task and get a permanent job in the center of the Italian fashion industry. As he can work for some fashion houses, and in 1977 presents the first own women's collection for the next few years. Its bright colors and sexy style lead to a runaway success and ensure sales of $ 11 million. During the year. Versace opens its first boutique in Milan, and creates the first men's collection in 1978.